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Multi-Channel Demand Generation

First-Party Intelligence

Multi-Channel Demand Generation for B2B Pipeline Growth

We orchestrate full-funnel B2B demand generation across digital, direct mail, content syndication, and events—powered by our proprietary signal engine. Using advanced first-party intent data and behavioral insights, we identify in-market buyers and deliver MQLs and SQLs that convert to revenue. No more guesswork—just sales-ready leads.

Our Intelligence-Driven Approach

Proprietary signals + multi-channel precision = pipeline predictability

Signal-Driven Channel Orchestration

Our proprietary signal engine analyzes buying intent across 270M+ B2B contacts, identifying engagement and content indication that signal readiness to buy. We then activate these insights across high-performing channels:

Revenue-Aligned Attribution

We track lead journeys from first-touch to closed-won using advanced attribution models, ensuring you know exactly what channels drive qualified pipeline and revenue.

Why Traditional Demand Generation Fails

Avoid the pitfalls that sabotage B2B marketing performance.

Spray-and-Pray Campaigns

Mass outreach without intent data or BANT qualification leads to wasted spend on unqualified prospects who never convert into MQLs or SQLs.

Channel Silos

Uncoordinated campaigns across platforms create fragmented buyer journeys, hurting conversion and inflating CPL (Cost Per Lead).

No Attribution Clarity

Without proper attribution, marketing leaders can’t track true pipeline impact or make data-informed budget decisions.

Let’s build a high-converting B2B lead engine

Get a Free Consultation?

How We Do the Services

Our integrated multi-channel orchestration engine leverages first-party intelligence, intent signals, and content behavior to drive pipeline-ready leads.

Our proprietary engine monitors 270M+ contacts across 25M+ companies, identifying buying intent through behavioral patterns, content consumption, and engagement signals.

  • Real-time intent scoring
  • Buying committee identification
  • Competitive analysis tracking

AI-powered campaign orchestration across digital advertising, direct mail, content syndication, events, and social channels with unified messaging and timing.

  • Cross-channel message sequencing
  • Automated frequency optimization
  • Dynamic creative personalization

Full-funnel attribution tracking from first touchpoint to closed revenue, with machine learning optimization that automatically shifts budget to highest-converting channels.

  • Multi-touch attribution modeling
  • Pipeline velocity tracking
  • Automated budget reallocation

How We Qualify Leads

We use a proprietary AI-powered lead scoring model with 96% accuracy in identifying Marketing Qualified Leads (MQLs) and nurturing them into Sales Qualified Leads (SQLs) using real-time intent signals and content engagement.

Multi-Signal Scoring Matrix

High-Intent Signals (Score: 85–100)

  • Active vendor evaluation or RFP participation
  • Budget allocation and procurement workflows
  • Engagement from multiple stakeholders
  • Discussions around implementation timelines

Medium-Intent Signals (Score: 60–84)

  • Research into solution categories
  • Competitive comparison activity
  • Content consumption (whitepapers, webinars)
  • Engagement with ROI calculators or demo requests

Qualification Framework – MEDDIC + BANT Enhanced

MEDDIC+ Qualification

We combine the precision of BANT with the depth of MEDDIC to ensure that every MQL has the potential to become a high-converting SQL.

MEDDIC Alignment

Metrics: Defined success criteria
Economic Buyer: Identified budget holder
Decision Criteria & Process: Understood and mapped
Identify Pain: Urgency confirmed
Champion: Internal advocate engaged

BANT-Based Criteria

Our Proven Process

How we build scalable, predictable demand generation systems for B2B growth.

Signal Intelligence

Activate our first-party signal engine to detect intent, content indication, and engagement patterns that match your ICP.

Channel Orchestration

Launch synchronized campaigns across digital, content syndication, direct mail, and events—optimized by behavior and firmographics.

Revenue Attribution

Use full-funnel attribution to connect MQLs and SQLs directly to pipeline and closed-won deals.

Continuous Optimization

We continuously refine targeting, messaging, and channels based on real-time revenue contribution—not vanity metrics.

First-Party Signal Qualification

All leads are vetted through first-party intelligence and content interaction, ensuring they’re a fit for your solution.

Intent & Content Signals

Firmographic Match

Your Growth. Our Mission. Where Vision Meets Conversion

Office info:

info@thedconnect.com
5900 Balcones Drive Suite 100 Austin TX 78731

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